You never get a second chance to make a first impression.
Today, the first, and sometimes only, source of information people have about a company or organization is frequently its website. As the first impression, it is therefore vitally important that a company's website provides adequate information about its products and services, but also that it accurately reflects its corporate identity, its brand.
One is not half of two, two are halves of one.
Is the website engaging? Is it interactive? Is the interface well thought out and user-friendly? Does it have good flow-through? Does it have good visual design? Does it convey the right image? Does it provide information in an interesting yet easily understood way? Is the content meaningful and current? These are just a few of the considerations that go into the design of a website.
In addition to the purely visual elements a great deal of invisible functional stuff is also present. Is the site SEO friendly? Is the interface code working properly? Are the dynamic elements working properly? Does it have any security issues? Is it cross-browser compatible? Is it mobile friendly? Is all the embed code working? Does the CSS and XHTML validate?
As with many things, when it comes to web design the whole is greater than the sum of its parts. User experience and impact derives from the total package. So a slight flaw in any area can be disastrous.
It is therefore important for any company that cares about it's image to approach the development of the corporate website with the seriousness of purpose that it merits. That's where Avatar comes in. We've built hundreds, if not thousands, of websites. Everything from small, brochure-style websites to large cloud-based e-commerce and membership platforms. Our team is extremely experienced in all things web.